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Ads with scattered
information do not communicate
information quickly and easily-and
ultimately are less successful
than well-planned Ads with good
flow and design. The following
ad is an example of the Southern
Pages difference.
1. What?
Your main product or service should
be the headline and then the full
range of products and services.
2. Who?
Your business name and number,
your company slogans or emblem.
3. Why?
The thing that makes your business
special and unique, features that
make your business the right choice.
4. When?
The day and hours of your business,
plus special or emergency phone
numbers when applicable.
5. Where?
Your address and location, areas
served, plus directions or a map.
6. www?
Your URL can give your ad even
more punch by linking the
potential customer to your web
site. |
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A Winning Ad communicates
the intent of the advertiser. The ad above
does that with a smile.
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