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| Why
should we advertise in more
than one directory? |
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Small business owners deserve a break! They should not have to pay so much to reach their customers. The Southern Pages is an excellent option offering an equally effective, yet much more reasonably priced alternative. It is all about choices! One choice limits your options and empowers only one company. What if there were only one television channel or radio station, only one automobile manufacturer, only one cell phone service or only one airline? Without these options the American spirit of free enterprise would offer no prize at all!
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| What
makes the Southern Pages so great?
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For the advertiser it’s the huge savings, up to 78% less than the utility company for most businesses. For the end user it’s our superior production and printing. With much larger type in a pleasing three-column format, our stylish, magazine quality ads make us the book of choice.
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| Is
the Southern Pages a complete
phonebook? |
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YES! The Southern Pages has complete residential & business listings, for the coverage areas. Our listings are actually purchased from the utility company pursuant to Section 222(e) of the Telecommunications Act of 1934.
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| Why
not cover all of Gwinnett in
one countywide book? |
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Targeted marketing is at the core of The Southern Pages “two book” approach to Gwinnett County. Rather than a countywide oversized & cluttered book that is hard to use, the Southern Pages wins usage by giving people lots of choices, in an easy-to-use book, unique for their community. People like the convenience of shopping close to home. Most believe a local company will offer them a better deal and better service.
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| Who
will receive the Southern Pages? |
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The Southern Pages will be delivered, free of charge to every home and business within the respective coverage areas.
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| How
can The Southern Pages help my
business? |
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The Southern Pages will keep your product and service available at that critical moment when the customer is ready to buy, 24 hours a day, 7 days a week, 365 days a year. More than 90% of the people who use the yellow pages take action.
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| Can
I afford the Southern Pages Advertising? |
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YES, the Southern Pages offers significant cost savings! An ad in the Southern Pages costs up to 78% less than the phone company! Moreover, with our focused coverage areas, the cost of an ad is so low that every business, no matter how small, can afford it.
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| Will
the Southern Pages generate more
sales for less cost? |
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YES, greater results will come from advertising in a book with fewer competitors from outside of your area. Your ad will speak louder for less money giving you a far greater return on your investment. By concentrating your advertising dollars on those most likely to buy, you will create maximum impact for a minimal investment.
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| Do
I need a big ad to get great
results? |
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No, not if your ad is in an area with fewer competitors. The average person looks at 5.2 ads.* Which means that if you’re within the top five ads you’ll be seen, but design and layout can really make a big difference. You will need enough room to make your point and the impression you’re looking for. The larger ads come first in a heading and they contain more information. Most believe the bigger ads are from stronger more successful companies that might give better quality and services.
*1999 Media Impact Study, conducted by NFO Ad: Impact, YPPA
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| Should
I advertise in color? |
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YES! Color is very influential. Color gets peoples attention! Color can make a real winner from a simple Ad. In the past, color was too costly, but with our rates, color is easier than ever! Color can communicate both the physical and emotional benefits of your products and services. We live in a full color world today. Yes, absolutely yes, use color in your Ad!
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| Should
I advertise in the White Pages? |
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YES, because readers use the white pages when they know the name of the business they’re looking for, but aren’t sure of the address and phone number. Placing your company logo in your white page Ad, along with your email address, fax number or website will ensure attention-getting results.
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| Who
will design my ad and is there
any additional cost? |
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We build the ad and there is no charge, no matter how demanding you are. We’re going to make a beautiful ad that makes your business stand out. Your ad should have symmetry and flow. It should be easy for the user to focus on your headline and then naturally glance at the phone number. Ads with scattered information do not communicate information quickly and easily and ultimately are less successful than well-planned ads with good flow and design.
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| What
can I do to make sure my ad gets
results? |
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Relax & allow our staff to create an Ad program that’s right for your business. The Advertising Consultant who handles your order will gather the necessary information when they meet with you at your business. They will carefully study your business needs and insure that the program fits your objectives. Our graphic studio will then design an excellent program just for you. You’ll receive a proof sheet within two weeks of your order. You’ll see the Ad before it’s printed. We grow our business by helping you grow yours.
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